Latest research

Newest 25 articles. Each preview is capped for scanning; open the article for the full source trail.

Publishing & MediaJune 16, 202613 min

The Blog That Taught Journalism to Question Itself: Jay Rosen's PressThink Archive at 20

How a Buffalo-born professor turned a solo website into one of the most influential editorial analysis frameworks in American media and what his archive still offers anyone who writes, reads, or funds the news.

There is a particular kind of evening that happens in academia: the office lamp is the only light in the corridor, the coffee has gone cold twice, and a single question has expanded to fill an entire writing session. Jay Rosen lived that evening many times over the years, and most of them went into PressThink, the blog he launched in 2003 while teaching at New York University. The archive that accumulated year after year, post after post is a record not just of a critic's opinions, but of an entire intellectual...

Read more
ResearchJune 15, 202613 min

The Private Link That Changes How Agencies Win High-Value Clients

How a simple sharing mechanism backed by gap analysis, CAC projections, and 12-month marketing plans transforms the way growth-focused agencies attract and close better clients.

Marcus had spent four years building his digital marketing agency. He had a solid roster of small business clients, a team of three, and a reputation in his local market for reliable SEO work. But every growth conversation felt the same: the prospect wanted more revenue, couldn't articulate what marketing channels were actually working, and hesitated at every proposal because they didn't understand what they were buying. Then he discovered something that changed his sales process entirely. Instead of leading with...

Read more
ResearchJune 14, 202612 min

Find the Revenue Leaks Before You Spend More on Marketing

A practical look at why many local service businesses invest in the wrong marketing channels first and how a sequenced growth plan can change the order.

There is a moment that happens in a lot of local service businesses usually around the second quarter of the year when someone in the room says something like: "We need to do more marketing." And then money gets spent. An ad campaign launches. A website refresh begins. SEO work starts. Maybe a new CRM gets purchased. Six months later, the revenue number has barely moved, and nobody can quite explain why. The problem is rarely the tactics themselves. Google Ads can work. Reviews matter. A better website helps. The...

Read more
Publishing & MediaJune 14, 20269 min

Tony Harcup and the Journalism Education Framework That Crossed Continents

A former journalist-turned-professor at Sheffield published books that became reading-list staples from Beijing to Warsaw and shaped how verification is taught in newsrooms worldwide.

A Journalist Who Never Left the Newsroom Before Tony Harcup taught journalism, he practiced it on local weeklies, national newspapers, magazines, and websites. That distinction shapes everything about his approach to the field. His textbooks don't read like academic manuals. They read like field guides written by someone who remembers what it actually feels like to chase a story under deadline pressure. That practical foundation is part of why his work has traveled so far. His book Journalism: Principles and...

Read more

Atlas Research Network