Step up eCommerce Performance: A Headless Approach to Magento Theme Development

November 2, 2018

eCommerce has always remained a buzzword worldwide. It has transformed the way of every business entity to a great extent.

However, this transformation is still not static which means it keeps on evolving every time. Today’s consumers are more linked to each other and so expectations continue to rise.

And, in the contemplation of fulfilling their needs, retailers keep on experimenting with their selling environment. For e.g., Omnichannel selling environment is one of those experimentations where retailers tend to extend their business on different platforms.

And, this strategy needs a great amount of flexibility in eCommerce platform and you need to disturb the complete back end and front end of it to execute Omnichannel. The reason behind this interference is a coupling of both in the complete website development.

If we consider Magento eCommerce platform, it is a full-stack web solution where front end and back end are coupled which means if you wish to do enhancements or addition in backend, you need to shingle the front end as well while impacting the front view for users.

To withdraw such dependency between them, the developers’ community come up with a headless approach to your Magento web development.

What is a headless Magento development?

A headless Magento development refers to developing an eCommerce store powered by Magento though relying on different technology stack for its front end view.

However, to support eCommerce functionality still, Magento REST API endpoints are being used. Only the front end is being separated by utilizing JavaScript based MVC frameworks (Angular.js based Frontend) in context with Magento theme development purposes .

This way not only the decoupling of front end and back end is achieved but also, the load speed and fetching data via web services is being increased.

The basic idea of bringing in the headless approach to Magento web development is to cut down on cost, time, and other efforts involved in integration or experimenting new features or functionalities. The default flow of default Magento template loading in your web browser can be understood as:

Fetch data from database → Rendering HTML template in browser + fetched data → Attaching CSS to HTML → loading Jquery or JS for any other additional elements

This process may seem easy and less time-consuming in such depictions. However, it is not the actual scenario. Let’s consider you are an online retailer with 1000s of products dealing online and host them collectively with each of theirs’ description so in this case the loading time shall definitely go up and can be quite dissatisfying for your end-users.

And, if you consider working further on your Magento web store’s optimization to limit the page load speed, a huge amount of time and cost is involved.

To cut down on such costs and efforts, the scope of headless Magento web development is spreading wide.

Major Benefits

Some of the exclusive benefits of going headless of Magento are inclusive of the following:

– No PHP code and complex JavaScript widgets
– Simple HTML markups
– Fast-loading Website
– No interdependence of front end and back end
– Increased flexibility
– Increased scope of personalization
– Easy swapping of frameworks like Angular & React
– Cutting the need for a useless software download
– Get rid of complex logic and so on.

As the benefits mentioned above, a headless approach is best-suited for every eCommerce retailer that needs to scale & enhance online business and cut down on costs.

Adding to this, a headless approach looks quite luring to all of us still, there is a lot of technicalities involved so you need a support from expert Magento developers who can perform custom coding and implement the same for your Magento eCommerce setup.

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